The Partnered CEO
A Trusted Partner for Founders of Small and Start-Up Businesses
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About The Partnered CEO
About The Partnered CEO
We help CPG founders and teams move faster with fewer missteps—combining hands-on advisory support with a plug-and-play operating system of guides, templates, and calculators.
What We Do
What We Do
Advisory & Fractional Leadership
We roll up our sleeves across the full CPG lifecycle—category validation, brand & story, go-to-market, retail readiness, pricing & trade, unit economics, packaging & compliance, co-packer selection, and Amazon brand defense. You’ll get an operator’s perspective, clear decisions, and a 90-day action plan you can actually execute.
The Ultimate CPG Operating System (Basic & Pro)
Not just PDFs. A structured suite of field-tested playbooks and working spreadsheets that make execution “dummy-proof”:
Basic: deep-dive guides, checklists, and playbooks for Foundation, Commercial, Financial, and Operational readiness.
Pro: everything in Basic plus editable spreadsheets, calculators, trackers, and templates (unit economics, pricing & trade, demand planning, campaign ROAS, retail pipelines, packaging trackers, Amazon enforcement, and more).
How We Work
How We Work
Diagnose – Rapid audit of your category, channel mix, unit economics, and operational reality.
Decide – Prioritize the 3–5 moves that change the curve (distribution, price/pack, promo, or product).
Deploy – Stand-up sprints with clear owners, KPIs, and weekly dashboards.
De-risk – Build both e-commerce and retailer-ready assets, tighten COGS and trade, and lock in supply chain fundamentals.
Our Philosophy
Our Philosophy
Partner, not pundit. Advice is cheap—execution wins.
Simple beats clever. Fewer SKUs, tighter packs, clearer story.
Finance first. Every tactic rolls up to margin and cash.
Retail is earned. Look—and operate—like you belong on shelf before you pitch.
Who We Serve
Who We Serve
First-time founders who want a real operating plan, not theory.
Scaling brands tightening trade, promo, and supply chain while expanding doors.
Consultants & agencies who need proven CPG frameworks and client-ready templates.
What You’ll Get
What You’ll Get
Clarity on where to play (DTC, Amazon, retail) and how to win in each path
Retail-ready materials (sell sheets, buyer deck outline, line sheets, UPC/EDI basics)
A defensible price & trade architecture with promo math that holds margin
A working unit economics model you can steer by channel
Packaging & compliance checklists to avoid costly reprints
A realistic launch / scale plan with milestones, owners, and weekly scorecards
Ways to Engage
Ways to Engage
Advisory (project or ongoing)
Fractional Commercial/Operations leadership
Basic & Pro Packages for self-service execution, with optional add-on support
Accelerating Brand Success
Accelerating Brand Success
The foundation of successful partnerships lies in the core values of Trust, Transparency, and Mutual Respect. These principles are not just words to us; they are the guiding stars that illuminate our daily interactions at The Partnered CEO. Our commitment extends beyond mere belief; it is a commitment that we live and breathe in every relationship we nurture.
At The Partnered CEO, we are dedicated to providing comprehensive support in every facet of your business journey, spanning Marketing, Sales, Operations, and more. Unlike conventional brokers, we don't merely facilitate transactions – we forge a deep partnership rooted in shared success, vision, and strategic alignment. Our mission is to assist you in transforming your passion into a tangible reality, guiding you through the treacherous waters of early-stage growth, and helping you steer clear of the costly pitfalls often encountered by fledgling enterprises.
Our extensive experience encompasses a broad spectrum of Traded Channels, both in the digital realm and the physical world. Whether you require assistance in the realm of Retail, the vast landscape of Amazon, or the development of your own e-commerce platform, rest assured that our expertise is at your disposal. Our specialization lies in consumable Consumer Packaged Goods (CPG) products, ensuring that we are equipped to address the unique challenges and opportunities within this dynamic sector.
25 Years of Experience on Your Side
25 Years of Experience on Your Side
Our journey has taken us from nurturing startups to fortifying established Consumer Packaged Goods (CPG) companies. Our unique perspective on brand building is rooted in years of practical experience and a wealth of knowledge. We've weathered the challenges of the CPG industry, so you don't have to.
At our core, we take pride in being your reliable guide throughout the entire process. We're here to support you every step of the way. Whether you're considering an exit strategy or aiming to build a lasting family legacy, our expertise is here to help you achieve your goals. Your business is your passion, and we're the dedicated team ready to assist in nurturing its growth.
Our CEO, Andrew Weiss, has earned recognition with the 2022 Visionary Leadership Award and was named a 2023 Top 100 CPG Innovator by Top 100 Magazine. These accolades underscore our commitment to delivering exceptional results while fostering strong partnerships.
Services We Offer
Services We Offer
Data Driven Approach
Data Driven Approach
We're all about using data to guide our decisions, and yeah, you've probably heard that before. But what makes us different is how we handle that data. Data is fantastic, but it can be tricky if you don't use it right. We take data from various sources, keep an eye on industry trends, and stay updated with what's happening in the retail world. This helps us tell a more focused story and build on it. In this tech-driven world, data is crucial, and we're here to make it work for you.
Whether you want to understand what's going on in your market, find opportunities to grow, or improve your online presence, we've got you covered with our data-driven solutions. We'll help you make sense of the data and steer your business in the right direction. By comparing data sources, industry trends, and retailer news we are able to provide a more focused story to tell and build from.
Culture, Culture, and more Culture!
Culture, Culture, and more Culture!
In the world of business, it's the people who transform good companies into truly exceptional ones. We firmly believe that cultivating the right company culture is the linchpin to achieving unparalleled success. At The Partnered CEO, we take the helm in enhancing your existing teams' skills and motivation. When the time is right, we also assist you in sourcing and onboarding top-tier talent.
But here's the game-changer: we specialize in molding upper management to ensure a seamless and cohesive cultural fabric that envelops your entire organization. Our mission is clear – we don't want you to settle for just being a great company; we want you to be a magnet for talent, a workplace where everyone aspires to be a part of. Let's create an environment that not only thrives but also attracts the best and brightest to your team.
Ready to Find Out More?
Ready to Find Out More?
Let's have a conversation! All it takes is a simple email to get in touch to find out if we are the right fit for your business needs. We love to connect with new and interesting people, and if it's not the right fit we are always happy to expand our business and personal networks!
Are you a Broker or Investor?
Are you a Broker or Investor?
Have a Founder you need help fostering growth with? Partnered with a Brand that needs that extra voice in the room? Working with a team that needs help with strategy/direction? We can help! Contact for more details on combined service opportunities.
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