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Basic Version: What's Inside
A complete, founder-friendly operating system for CPG: launch faster, go retail-ready, and avoid costly mistakes. The BASIC edition includes the full library of deep-dive guides, playbooks, and checklists.
What’s included (BASIC)
Foundations (pre-launch): White Space Analysis Guide (+SWOT), Concept Testing Playbook (surveys, fake door, focus groups, Kickstarter/Product Hunt), Persona Workbook (psychographics + JTBD)
Commercial Engine: Modern CPG GTM Framework (DTC-first / Amazon-first / Retail-first paths with pros/cons/costs), Retail & Wholesale Ready Playbook (line sheet, sell sheet, UPC/EDI, broker prep, buyer pitch deck outline), Pitch Deck Teardown Guide
Financial Blueprint: Fundraising Tiers & Term Sheet Glossary (SAFE, notes, caps, discounts, prefs), Unit econ explainer (COGS, CAC/LTV, contribution margin)
Operational Mastery: Co-packer & Supply Chain 101 (vetting, MOQs, lead times, BOM), Packaging & Compliance Checklist (FDA label, claims, barcode, sustainability)
Capstone Tools: Master Launch Checklist, Email/CRM templates, Social Content Calendar, SWOT Template, Shelf Planogram
Bonus: Amazon Brand Defense Playbook (enforcement cadence + templates)
Pro Package: What 's Inside
Everything in BASIC plus a complete set of plug-and-play spreadsheets & templates that make execution dummy-proof—finance, retail, operations, Amazon enforcement, brand, and packaging.
What’s included (PRO)
Finance & Growth: CPG Unit Economics Calculator (COGS→margin, CAC/LTV, channel contribution), Marketing Campaign Architecture – Operating Workbook (budget/ROAS tracking)
Product & R&D: Product Brief Template, R&D Testing Log (sensory, functional/analytical, stability)
Packaging & Compliance: Packaging Development Tracker, Sustainable Packaging Cheat Sheet
Brand & Story: Brand Archetype Storytelling Framework, Brand Vision & Mission Workbook
Commercial & Retail: Broker & Distributor Management Guide (roles/comp, KPI scorecard, cadence, issues), Retail & Wholesale Ready assets (sell sheet + buyer deck templates)
Amazon Enforcement Toolkit: Enforcement Log, C&D Mail-Merge Template + sample CSV
Plus: All BASIC guides & playbooks
How delivery works
Click the link to my shop below. Once purchased you will receive an Instant digital download: you’ll receive a README – Download Links file. Click the view-only Dropbox link to access and download your files.
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